Often the rub he creates is based on one we've bought & want to recreate. This is one of those creations. We liked the Coffee & Spice Rub from William Sonoma but I noticed recently it wasn't available on line anymore (though we did see some in the local store). Matt decided to just make his own version which was so flavorful & I'm sure cost a lot less.
2 T kosher salt
2 T ground coffee (we are currently using Peace Coffee's dark roast decaf. I recommend a dark roast for this)
1 T ancho powder (often just labeled as chili powder in the store.)
1 T smoked paprika
1 T brown sugar
1 t oregano (Mexican is you can get it)
1/2 t garlic powder
1/2 t ground black pepper
1/2 t chipotle
Mix together. Store in an airtight container.
Makes about 1/2 cup
He made this batch of rub to use in some hamburgers the other night. They turned out so flavorful! There is something about the taste of coffee that just plays so well with chili & meat.
Matt mixes about 1 tablespoon per 1/2 pound of ground beef & works it gently with his hands until just blended. I made a roasted red pepper mayo to top the burgers (mayo mixed with puréed roasted red pepper & a little lemon juice) which added another tasty dimension.
We used the same rub later in the week on some smoked ribs & I can tell you it works as good with pig as it does with cow. It was so good neither of us even bothered putting barbecue sauce on the ribs!
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